Our Values


At Mediabrands, we believe that values shape behavior and drive performance. We have a strong community and a culture of care at Mediabrands as a result of a set of shared values that we have as a network.

Our values are simple:

Respect for all

Accountability to excellence

Collaboration through trust

Responsibility to our communities and to our future


These values translate into a myriad of everyday actions in our agencies and brands, and also into leadership positions we take as Mediabrands in the industry including:

Media Responsibility

Mediabrands Introduces Media Responsibility Principles

June 25, 2020 | Share this article
Media Responsibility

Joshua Lowcock - EVP, Chief Digital & Innovation Officer, UM

NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms

We Need to Address the Elephant in the Room: Facebook

June 11, 2020 | Share this article
Media Responsibility

Elijah Harris - SVP, Paid Social, Reprise

It goes without saying: these are difficult times. Recent events – including the pandemic and numerous injustices that have been committed against Black, Indigenous, People of Color (BIPOC) – have weighed heavy on us all. We as a society are at an inflection point, and it’s time for us as marketers to get off the

Brand Safety

The ‘sperm whale’ problem: Keyword brand-safety tools continue to rankle publishers

January 23, 2020 | Share this article
Brand Safety

Harrison Boys - Digital Standards Director, MAGNA

Bloated keyword block lists are still a big problem for publishers and advertisers, causing headaches like article pages that can’t be monetized, wasted ad impressions, slow page loading and campaigns that struggle to deliver on advertisers’ goals. Incorrect blocking of safe premium-news content is costing publishers an estimated $3.2 billion a year in the U.S.,

Diversity, Equity and Inclusion


October 24, 2019 | Share this article
Diversity, Equity and Inclusion

Michael Brown - Partner, Insight & Cross-Culture, UM

Costly fieldwork means researching LGBTQ+ people is prohibitively expensive for many, creating a barrier to market research that is truly inclusive, writes Michael Brown as he calls for a cross-sector push for change. It is within the reach of everyone in the market research sector to hone our practices in order to give a voice

Deidre Smalls-Landau

Why diversity means change, belonging… and profit

January 4, 2019 | Share this article
Diversity, Equity and Inclusion

Deidre Smalls-Landau - Chief Marketing Officer and EVP, Global Culture, UM

“Hire more women.” “Hire more Black and Brown people.” “Take an ad out at NYC Pride.” Some organizations follow a haphazard checklist for diversity then wonder why their efforts produced no tangible results – goals aren’t met, projects are stagnant and the halls look the same as ever. That’s because true diversity reflects meaningful change,

Sustainability and Purpose

This agency is making billboards environmentally friendly

April 22, 2019 | Share this article
Sustainability and Purpose

Molly McCarthy - Vice President, Production, Rapport

In celebration of Earth Day, IPG Mediabrands’ OOH business unit Rapport is rolling out an offering to clients to help make billboards and bulletins more environmentally friendly. The shop will work with clients to apply a smog-eating coating to OOH products that will clean the air by converting harmful greenhouse gasses into harmless nitrates. “As

Privacy and Data Ethics

Opportunities for brands lie in the data

August 26, 2019 | Share this article
Privacy and Data Ethics

Karla Natareno - Regional Director, LATAM, MAGNA

The latest Magna Global report revealed that ad revenue will grow for the 10th consecutive year in 2019, reaching $ 600 billion. In addition, linear advertising sales will contract -3%, while digital advertising sales will grow + 14%. It also highlights that global advertising demand will continue to be robust in countries that enjoy a